PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI HOURS COFFEE AND MORE JAKARTA

This study aims to assess the impact of product quality, price perception, and service quality on customer satisfaction at Hours Coffee More Jakarta other companies. uses a survey-based quantitative research design using purposive sample 100 respondents. primary data, or data collected directly from respondents, which includes their perceptions aspects perceptions, quality. According findings, consumer is not significantly influenced by but have positive significant impact. At Jakarta, standards also effect satisfaction. Finally, combined findings show that